9 Apps Every Digital Marketing Professional Must Have
Digital marketing is one of the most in-demand jobs right now. No matter what you do or what your business is linked to, you will need to market your product. In such a competitive market, you also need to take immediate action if a strategy is not working for you. Most marketers carry their laptop around so they can track the trends but carrying laptops is becoming a hassle. This is the reason you will need some digital marketing apps to make your work easy and process hassle-free.
To use these apps you just need your phone and a reliable internet like Optimum internet and you are good to go. Listed below are top 9 apps that every digital marketing professional must have. Keep reading.
9 Apps Every Digital Marketing Professional Must Have
- Facebook Page Manager
Available on: Android and iOS
Price: Free
Why use it? Managing brand pages, checking analytics, posting content on pages, and managing campaigns
As a digital marketing professional, this mobile app will change your social media marketing game. Generally, you will be required to keep your laptop closer so you can track the progress of your Facebook page but with this app, you can do everything on your phone. This is a must-have app for all digital, brand owners, and social media markets.
- Hootsuite
Available on: Android and iOS
Price: Free with limited features
Why use it? Managing multiple social media accounts, posting on social media platforms, checking analytics, and analyzing growth
One of the best apps that will help you monitor every social media account of the brand with just a few taps is Hootsuite. With Hootsuit you can simply connect all your social media accounts and then control your posting and messages with a single app.
Hootsuite also offers analytics so you can monitor the growth of your accounts and brand online. A complete one-stop solution that can help you control the online presence of your business even on the go.
- Canva
Available on: Android and iOS
Price: Free with limited features
Why use it? Designing posts, editing designs, making videos, making social media posts, designing posters, presentations, and business proposals
Canva is one of the best designing apps with a simple layout. For designing the post, you just need to drag and drop your favorite pictures, add text, or simply crop it. The best thing about Canva is that it allows you to edit read to use templates within new minutes so you can have your ready-to-post design.
- Grammarly
Available on: Android and iOS
Price: Free with limited features
Why use it? Grammatical error detection, tone improvement, punctuation improvement, and proofreading text
For business emails and formal interactions, you need to make sure that your interaction with the client is very impactful. Grammatical issues, punctuation, and tone issues can lead to miscommunication so you need to make sure your interaction with the client goes seamlessly. With the help of Grammarly, you can make sure that your conversation goes smoothly and you can help your client in a much better way.
- Google Analytics
Available on: Android and iOS
Price: Free
Why use it? Keyword research, checking SEO practices, optimizing content, analyzing keyword trends, and keeping an eye on the analytics
Google Analytics is a very fun and simple app that is used by almost all digital marketing experts. With the help of this app, you can make sure that your content is fully optimized you can easily run a SEO analysis with this app.
The best thing about this app is that it offers all the essential features you need without having to use your laptop. The app will help you keep track of the keyword performance keyword density and keyword trends so you can boost organic traffic.
- Google ads
Available on: Android and iOS
Price: Free
Why use it? Running Google PPC campaigns, checking the progress of campaigns, editing campaigns, and improving website traffic
Running Google paid ads or performance marketing is one of the most important parts of digital marketing. However, most people struggle with it, as you need to keep track of its performance in real-time.
With the Google Ads application, you can easily track the performance of your ads with the use of your phone. The best thing about this app is that it allows you to keep track of your running campaigns or just edit the campaigns that are not working for you.
- Capcut
Available on: Android and iOS
Price: Free with limited features
Why use it? Editing high-quality videos, making Gifs, brand kits, reels, and shorts
In this digital era, almost all the content has shifted to videos. YouTube shots, Instagram reels, Snapchat stories, or Facebook videos, you will be required to use edit videos even on the go. With the help of CapCut, you will be able to edit videos, gifs, shorts, or reels anytime.
- Slack
Available on: Android and iOS
Price: Free with limited features
Why use it? Staying connected with your team, formal business chat, groups for each project, video and audio interactions
Interaction with the team is very important if you have an issue and this is where you will need slack. Slack app allows you to improve your interaction with your team and conduct online meetings. Moreover, if you have a different team for managing different projects, you can easily make a completely different channel for that.
- Asana
Available on: Android and iOS
Price: Free with limited features
Why use it? Assigning projects to the team, checking the progress of the task, keeping track of the work blueprint, analyzing the monthly progress
Reporting and tracking the progress of the project can be a little challenging but with the Asana app, you can easily manage your team. You can assign tasks to your team, set deadlines, upload files, or download the completed file very easily.
Bottom Line
Most of the apps listed above have online tools or browser extensions so can also use them on your laptop. However, with these apps on your mobile phone, you can make the process hassle-free.